Built a global content engine for a new sports league.
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Senior Director, Promo | Marketing· In-house Creative Studio· New York, NY·livgolf.com ↗
43%
Attendance growth
104K+
Peak event crowd
1,000+
Video assets a season
14
Events, global season
*2026 season results the in-house promo system helped drive.
I built the in-house promotional video department from day one: its voice, its pipeline, its pace.
01
Set the standard
Defined LIV's league-wide promo voice across broadcast, brand, ticketing, teams, and live events, and kept execs, partners, and athletes aligned behind it.
02
Built the system
Turned business priorities into repeatable campaign models and a remote pipeline that shipped high-volume, market-specific content across a 14-event global season.
03
Led the team & the work
Directed athletes, talent, crews, editors, and vendors across shoots, brand films, and live coverage, at the pace of a global tour.
The Full Range.
Selected Work|Brand-defining content, built to live everywhere.
