Resume · 20+ Years

Edward Einhorn

Senior creative and production leader with 20+ years developing campaigns, promos, branded content, and broadcast creative across sports and entertainment. Leads integrated creative from strategy and concept through production, post, and delivery. At LIV Golf, built and led the league’s in-house promotional video function while serving as a creative lead across broadcast, digital, social, paid media, sponsorships, and live events. Previously HBO Associate Creative Director and a hands-on editor across premium series and brand campaigns.

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Experience

LIV Golf
Jan 2025 – Sept 2026

Senior Director, Promo & Marketing

  • Led promotional creative across LIV Golf campaigns, shaping concepts, messaging, copy, and visual direction across broadcast tune-in, ticketing, performance marketing, league and team branding, sponsorships, merchandise, and live events.
  • Built and led LIV Golf’s in-house promotional video function, establishing the team, creative standards, vendor network, production systems, and workflows supporting a 14-event global season.
  • Led producers, editors, motion designers, designers, and production partners from brief through delivery while managing a six-figure annual vendor budget and helping scale output to 1,000+ assets per season.
  • Partnered directly with FOX Sports, DAZN, TNT, Movistar Plus, Seven Network, and other international broadcasters on tune-in and brand campaigns.
  • Partnered with performance marketing to develop creative variants, respond to campaign and test results, and iterate paid creative based on performance insights.
  • Remained hands-on as a writer, producer, and director: directing talent, producing field and studio shoots, shaping edits, and guiding finishing.
  • Integrated generative AI into creative development and production workflows for ideation, writing, voiceover, image and video generation, and experimentation.
LIV Golf
Sept 2023 – Dec 2024

Senior Producer, Promo & Marketing

  • Directed live-event field production end to end across the league, its 13 teams, and a 14-event global season, from multi-camera athlete and fan interviews to on-course and sideline capture and supplemental B-roll, managing crews, gear, and on-site logistics through delivery.
HBO · Showtime · A+E
2020 – 2023

Freelance Creative Editor

  • Edited and produced promotional content, branded features, and campaign assets for HBO, Showtime, and A+E across original series, documentary, and brand programming.
  • Worked independently across multiple simultaneous clients, delivering broadcast, digital, and social assets to network standards on tight timelines. Select credits: HGTV Hot Mess House S2 (Editor, 2021); VH-1 Love & Hip Hop: Family Reunion S2 (Editor, 2021); A+E Barrett Jackson: Revved Up Las Vegas (Editor, 2020).
HBO
2017 – 2020

Associate Creative Director, Creative Services

  • Led AV creative development for premium HBO campaigns across trailers, TV spots, EPKs, shoot promos, episodics, and social content for titles including Game of Thrones, The Deuce, The Defiant Ones, Big Little Lies, Sharp Objects, Silicon Valley, and Sesame Street.
  • Developed and pitched creative treatments, translating editorial vision and brand strategy into integrated multi-platform campaigns across broadcast, digital, social, and OTT.
  • Contributed to Clio-recognized campaign work while managing external production partners, budgets, and timelines.
Click3x / Refinery / Redcar
2011 – 2017 · NYC

Senior Editor

  • Cut commercials, branded content, promos, and campaign videos for agency and brand clients across entertainment, consumer, and lifestyle categories.
  • Delivered work for leading agencies including BBDO, Droga5, Translation, Publicis, Mischief, Havas, and Grey, on brands including Tumi, Volvo, Ford, NBA, ESPN, PUMA, Adidas, and Samsung.

Expertise

Creative DirectionEditorial StorytellingCampaign StrategyBroadcast & Digital PromoBrand & Content DevelopmentPerformance Marketing CreativeCreative Toolkits & SystemsTeam / Vendor LeadershipCreative Production LeadershipPost-Production WorkflowsMotion Graphics DirectionOn-Set & Talent Direction

Platforms & AI

Workflow
Adobe Creative Cloud · Figma · Avid · Frame.io · LucidLink · Iconik · Lytho · Slack · Google Cloud Platform
AI / Emerging
Runway · Midjourney · ElevenLabs · Conductor · ChatGPT / Codex · Claude / Claude Code

Education

Degree
BFA, Art Media Studies, Syracuse University