Resume 20+ Years

Edward Einhorn

Senior Creative & Production Leader across sports, entertainment, and brand campaigns. 20+ years directing, producing, and leading campaign video, branded content, and promos.

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Experience

LIV Golf
Jan 2025 – Present

Senior Director, Promo & Marketing

  • Built the Promotional Video pillar inside LIV Golf’s in-house Creative Studio, assembling the team and establishing creative standards, reusable brand toolkits for ticketing and broadcast tune-in, a vendor network, and a remote post-production workflow across a 14-event global season in 10 countries.
  • Direct a distributed team of producers, editors, motion designers, and production partners, setting creative direction from brief through delivery and managing a six-figure annual vendor budget.
  • Oversee campaign work across broadcast tune-in, ticketing, league and team branding, sponsor partnerships, merchandise, and live events, delivering 1,000+ video assets per season.
  • Collaborate directly with FOX Sports, DAZN, TNT, Movistar Plus, Seven Network, and other international broadcasters on tune-in and brand campaigns.
  • Partner with performance marketing to produce ad variants at speed, read test results, and iterate on paid creative, sharpening ticketing and tune-in campaigns against real metrics to drive ticket sales.
  • Stay hands-on in the work, directing talent, producing field and studio shoots, and shaping promo concepts and copy.
LIV Golf
Sept 2023 – Dec 2024

Senior Producer, Promo & Marketing

  • Established LIV Golf’s promotional video infrastructure from the ground up, building team structure, edit workflows, vendor network, and creative standards.
  • Directed live-event field production end-to-end, from multi-camera athlete interviews to on-course capture, managing crews and on-site logistics.
  • Produced branded content across social-first, short-form, long-form, and broadcast formats supporting tune-in, ticketing, and sponsor activations.
HBO · Showtime · A+E
2020 – 2023

Freelance Creative Editor

  • Edited and produced promotional content, branded features, and campaign assets across original series, documentary, and brand programming.
  • Delivered broadcast, digital, and social assets to network standards on tight timelines, including HGTV Hot Mess House, VH-1 Love & Hip Hop, and A+E Barrett-Jackson.
HBO
2017 – 2020

Associate Creative Director, Creative Services

  • Led AV creative development for premium HBO campaigns across trailers, TV spots, EPKs, shoot promos, episodics, and social.
  • Developed and pitched creative treatments, translating editorial vision into integrated multi-platform campaigns.
  • Developed interview questions and conducted talent interviews for behind-the-scenes, EPK, and Inside the Episode content.
  • Managed creative partners, budgets, timelines, and delivery across campaigns for Game of Thrones, The Deuce, The Defiant Ones, Big Little Lies, Sharp Objects, Silicon Valley, Sesame Street, and Esme & Roy.
CLICK3x / Refinery / Redcar
2011 – 2017 · NYC

Senior Editor

  • Cut commercials, branded content, promos, and campaign videos for agency and brand clients across entertainment, consumer, and lifestyle.
  • Delivered work for BBDO, Droga5, Translation, Publicis, Mischief, Havas, and Grey, on brands including Tumi, Volvo, Ford, NBA, ESPN, PUMA, Adidas, and Samsung.

Expertise

Creative DirectionEditorial StorytellingCampaign StrategyBroadcast & Digital PromoBrand & Content DevelopmentPerformance Marketing CreativeCreative Toolkits & SystemsTeam / Vendor LeadershipCreative Production LeadershipPost-Production WorkflowsMotion Graphics DirectionOn-Set & Talent Direction

Platforms & AI

Workflow
Adobe Creative Cloud · Avid · Frame.io · LucidLink · Iconik · Lytho · Slack · GCP
AI / Emerging
Runway · Midjourney · ElevenLabs · ChatGPT · Claude

Education

Degree
BFA, Art Media Studies, Syracuse University